Our tone of voice is the attitude or emotion that we convey in our brand communications. It is a combination of tone dimensions that mirror our brand personality traits, defining an authentic way to engage with our audience and helping us differentiate ourselves from our competitors.
Warm & Approachable
CMU’s tone is warm and approachable, inviting individuals to feel at home and valued within our community—without being overly sentimental.
Simple & Clear
We communicate in a straightforward, matter-offact and clear manner, ensuring that our messages are easily understood by all.
Dynamic & Engaged
Our tone is dynamic and engaged, reflecting our active involvement and playful nature, as well as our zeal in all aspects of university life and beyond— without sounding overly enthusiastic.
Confident & Brave
While we exude confidence and expertise in our field, we do so in a humble and approachable manner, encouraging individuals to embrace challenges with courage and determination.
Down to Earth
CMU’s tone is down to earth, reflecting our grounded nature and genuine connection with our audience.