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Key Messaging

CMU’s key messages capture the heart of our identity. These core ideas and statements reflect the key themes and values we aim to convey to our audience. By understanding and incorporating these key messages into your brand communications, you ensure that our core identity and values shine through, deepening the emotional connection we form with our audience.

  • The Maverick Spirit drives our pursuit of knowledge and innovation through adventure and exploration.
  • Learning is the ultimate form of play.
  • Compassion and connection are the cornerstones of our supportive and thriving community.
  • Collaboration and teamwork give us the power to achieve our shared goals and aspirations.
  • Resilience is an essential quality for personal and professional growth.
  • We draw our strength and inspiration from the Soul of the West.
  • Integrity, ethical leadership and accountability guide all our endeavors.
  • Radical affordability and relevant programming ensure our students access an opportunity for a better life.
  • We teach students how to think, not what to believe.

Headlines

In CMU’s branded communications, headlines are like first impressions— they need to grab attention quickly and clearly. They should be short, engaging and easy to understand, drawing readers into our story with curiosity and clarity. Headlines should effectively summarize the main idea or message of the content. Let’s ensure our headlines are compelling and inviting, reflecting the Maverick spirit and enticing our audience to learn more.

  • Success Starts with Heart
  • Academics Meets Adventure
  • You Belong Here
  • Live Life Like a Maverick
  • High Expectations. Low Cost.
  • Find Your Place at CMU