Brand Purpose
To be a model of the world we want to create
Brand Story
In the heart of the expansive western Colorado landscape, CMU stands as a beacon of learning, creativity and community. Nestled at the convergence of the Colorado and Gunnison rivers, our university was born from the rugged terrain, where nature’s grandeur has shaped the spirit of our institution.
Here, amid the canyons, mountains, mesas, plateaus and promenades, CMU Mavericks draw inspiration from the soul of the West and embody the Maverick Spirit. This spirit, infused with a deep sense of playfulness and exploration, defines our approach to higher education. We believe that learning is the ultimate form of play, where research, teaching and discovery unfold in every day life.
For over a century, CMU has been a cornerstone of the Grand Valley community, a place where the Maverick Spirit flourishes and where the soul of the West comes to life. Our Human Scale University model reflects our commitment to providing meaningful and accessible education.
At CMU our power is inspired by love. Guided by our brand purpose, “To be a model of the world we want to create,” we embark on a journey of transformation, where the soul of the west inspires us to live out our values. Together, we dare to pursue a better life through education.