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Our brand personality is a combination of characteristics that distinguish us from other universities and companies. These traits make us unique and should be thought of anytime you are creating a communication.

Adventurous

We are driven by our innate curiosity and our thirst for exploration. Always eager to explore new frontiers, we remain connected to our ancestors’ land and animated by the soul of the West.

Daring

We are known for our fearless pursuit of progress and our commitment to challenging the boundaries of higher education for the betterment of our community.

Resourceful

We pride ourselves on being ingenious and resourceful, continuously exploring new approaches to tackle challenges. We embrace unconventional thinking and practicality, finding creative solutions even in places where there appear to be none at first.

Playful

Through our spirited nature, we wholeheartedly embrace learning as the ultimate form of play, drawing energy from the boundless beauty of western Colorado.

Relational

At the heart of our ethos lies a commitment to collaboration and support. We deeply care about our community and our people, fostering a supportive learning environment where the connections we make empower purposeful transformations.

Resilient

Rooted in our Maverick spirit, we show resilience in the face of challenges, swiftly adapting to new circumstances and overcoming obstacles with strength and perseverance.