Spencer McAdoo, ‘11
Spencer “Spence” McAdoo’s career as a brand marketer has taken him on many thrilling adventures, leading him into a field he explains he simply “fell into.” From navigating gator-infested waters of Louisiana to trekking across the U.S. in an RV, McAdoo is far from short of stories.
Some of the most unforgettable experiences happened during his time as a brand and content manager at the sporting goods chain, Academy Sports + Outdoors, while filming a series titled Traditions with Marty Smith. The video series, hosted by ESPN reporter Marty Smith, explored the rich college football traditions of the southern United States. Alongside his production team, McAdoo executed outlandish adventures, like training bird dogs in Mississippi, trout fishing the White River in Missouri and kayaking through swampy South Carolina waters. His adventures also involved managing relationships with some of the biggest athletes and influencers in the industry.
What McAdoo most enjoys about his field is crafting a strong narrative.
“You’re building this story that’s creating brand affinity and helping people fall in love with your brand,” he said.
McAdoo, who has long had a passion for the outdoors, chose CMU for its football program. He graduated in 2011 with a bachelor’s degree in business administration, focused on marketing, finance and sports management. He later earned an MBA from Arizona State University.
Reflecting on his years at CMU, McAdoo recalls the valuable lessons he learned as an undergraduate, particularly from his time on the football field under the guidance of his coaches, including former Head Coach Joe Ramunno. His time at CMU impacted him so much so that he named his son Maverick, a tribute to the formative experiences and lessons that shaped his career and life.
Currently, he, his wife and children are based in Plano, Texas. He applies his expertise as a people leader within Capital One’s automotive brand team, which has allowed him to test, film and review nearly 200 cars.
“You have to have a great game plan, everyone has to buy into it and execute,” McAdoo said of being a brand marketer. “I learned the same lesson from my college coaches and from my time at CMU.”